One of the top awards presented at this year’s Mid-Michigan American Advertising (ADDY) Awards competition went to Graphic Design junior Jordan Brooks for his “Wizard of Oz Book Cover” entered in the Sales + Marketing – Publication Design – Cover category. Brooks received a Judge’s Choice Award in addition to a Silver and Bronze ADDY. Five other College of Arts & Letters students received Gold ADDYs; six students, including Brooks, earned nine Silver ADDYs; and six other students were awarded Bronze ADDYS. 

All Gold ADDY award winners are automatically forwarded to the District 6 competition, which represents AAF clubs in Michigan, Indiana, and Illinois. District award winners will be notified, and all District Gold ADDY winners are then entered into the National ADDY competition.

Hosted by the Mid-Michigan Creative Alliance and the American Advertising Federation, the ADDY Awards allow students and professionals to showcase their advertising work and compete in seven separate categories. The awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types. 

This year, each piece was assessed by four judges: Jacob Rosenburg, Associate Creative Director of Design for Commonwealth/McCann; Niki Condon, VP ACD at Cramer Krasselt; Tom Flanigan Creative Director at FCB Chicago; and James Thigpen Jr., American contemporary artist whose work explores the multifaceted experience of Black culture.

Professional ADDY Awards

In the professional competition, MSU’s College of Arts & Letters Marketing Office won the following ADDY Awards for their work:

• Gold ADDY — How Our Past Influences Pop Culture 
• Silver ADDY and Judge’s Choice Award — What Influences Dialect? — Video category 
• Bronze ADDY — Class of 2020 Graduation Site —Microsites category 
• Bronze ADDY — MSU Excel Network — Microsites category 
• Bronze ADDY — #Spartan4Life — Video category 
• Bronze ADDY — Meet the Advisors — Video category

Student ADDY Award Winners

The following is a list of all the College of Arts & Letters students who won ADDY Awards as well as the individual awards they received.

Judge’s Choice

Jordan Brooks, Graphic Design junior, Wizard of Oz Book Cover,  Sales + Marketing – Publication Design – Cover 

Gold ADDYs

• Danny Brandwein, Graphic Design senior, Cleveland Blackbirds Campaign, Cross-Platform – Integrated Brand Identity Campaign – Campaign
• Grace Houdek, Graphic Design junior, APEX Zipline Tours Campaign, Cross-Platform – Integrated Brand Identity Campaign – Campaign
• Lauren Johnson, Graphic Design senior, Life Isn’t All Ha He He Book Cover, Sales + Marketing – Publication Design – Cover/Editorial Spread or Feature – Series
• Nicole Puscas, Graphic Design senior, Talking Turkeys Book Cover, Sales + Marketing – Publication Design – Cover
• Wyatt Stonhouse, Graphic Design graduate, Alp Mountaineering Campaign, Cross-Platform – Integrated Brand Identity Campaign – Campaign

Silver ADDYs

• Danny Brandwein, Graphic Design senior, MSU Tennis Recruitment Pitch, Cross-Platform – Integrated Campaigns – B-to-B Campaign
• Jordan Brooks, Graphic Design junior, Wizard of Oz Book Cover, Sales + Marketing – Publication Design – Cover 
• Jordan Cotton, Graphic Design senior, Othello Poster, Out Of Home + Ambient Media – Poster – Single 
• Lauren Johnson, Graphic Design senior, The Classics Book Cover Series, Sales + Marketing – Publication Design – Cover
• Sanchit Kumar, Graphic Design senior, Little Red Riding Hood Book Cover, Sales + Marketing – Publication Design – Cover
• Sanchit Kumar, Graphic Design senior, Macbeth Poster, Out Of Home + Ambient Media – Poster – Single
• Alex Renninger, Graphic Design graduate, A&W Rebranding, Cross-Platform – Integrated Brand Identity Campaign – Campaign
• Alex Renninger, Graphic Design graduate, VISA Rebranding, Cross-Platform – Integrated Brand Identity Campaign – Campaign
• Alex Renninger, Graphic Design graduate, Helter Setlzer Campaign, Cross-Platform – Integrated Brand Identity Campaign – Campaign

Bronze ADDYs

• Kaley Brenizer, Graphic Design senior, Crescent Candles Campaign, Cross-Platform – Integrated Brand Identity Campaign – Campaign
• Jordan Brooks, Graphic Design junior, Macbeth Poster, Out Of Home + Ambient Media – Poster  – Single category
• Jordan Cotton, Graphic Design senior, Cabin By The Lake Campaign, Cross-Platform  – Integrated Brand Identity Campaign – Campaign
• Sanchit Kumar, Graphic Design senior, MSU Goes Virtual: Modernist Poster Series, Out Of Home + Ambient Media – Poster – Campaign
• Mackenzie O’Connell, Graphic Design and Media and Information senior, Cryptid Crossing Campaign, Cross-Platform  – Integrated Brand Identity Campaign – Campaign
• Nicole Puscas, Graphic Design senior, Hamlet Poster, Out Of Home + Ambient Media – Poster  – Single